AS Roma have officially announced a new sponsorship deal with Middle Eastern perfume company Gissah, marking a step in the club’s efforts to grow its global commercial presence.
Gissah will be the official sponsor of the “Giallorossi,” with both parties confirming the collaboration on social media.
The partnership reflects a wider trend of football clubs working with high-profile lifestyle and luxury brands from the Middle East, highlighting the region’s growing influence in global sports marketing.
