Bundesliga champions Bayern Munich suffered their first league defeat of the season as they lost 1-0 to 13th-placed Augsburg, with the hosts adding insult to injury by mocking Harry Kane on social media after the final whistle.
The surprise win narrowed Bayern’s lead at the top of the table and ended a long unbeaten run. Kane endured a rare quiet night, failing to score despite registering five shots, as Augsburg defended aggressively and took their chance.
After the match, Augsburg’s media team posted a meme that quickly went viral. The image showed a fake text message exchange, with one line reading: “What time are you coming?” The joke implied Kane had not “shown up” for the game, a sharp dig that spread rapidly across social platforms.
The post drew a wave of reactions, mixing humour with sympathy for the England captain, who has been in outstanding form for most of the campaign. The meme struck a chord because it contrasted sharply with Kane’s usual standards.
Despite the blank, Kane’s season remains exceptional. He has already scored 21 goals in 18 Bundesliga matches. Across all competitions, his tally stands at 34 goals. His output has made him the fastest player in Bundesliga history to reach 100 combined goals and assists, while he currently leads the European Golden Shoe race ahead of rivals like Kylian Mbappé.
The meme also tapped into the long-running “trophy curse” narrative around Kane, which continues to follow him despite his individual brilliance.
Bayern, now under Vincent Kompany, must move on quickly. They face PSV Eindhoven away in the Champions League on Wednesday before returning to Bundesliga action against Hamburger on Saturday.
