Juventus have added another international accolade to their name, winning the Best Growth Strategy category at the World Football Summit (WFS) presented by Deloitte.
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The recognition comes just weeks after the club was named one of Front Office Sports’ Most Innovative Teams in August, further underlining the Bianconeri’s forward-thinking vision in global football.
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The award was handed to Juventus for their Zebras FC project, which in 2025 made them the first professional club in the world to officially join the Kings League. The initiative reflects the Juventus identity through its name, colours, mascot Jay, and the involvement of ambassadors such as Luca Campolunghi, who now serves as club president.
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Zebras FC has successfully merged football, entertainment and the creator economy, offering fans unique digital activations, original content and interactive experiences tailored to Gen Z and Gen Alpha audiences.
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Since 2016, the WFS Awards have celebrated leaders and organisations shaping the future of football through innovation and impact. Juventus previously won the 2024 WFS Award for Most Impactful Branding Initiative, and this year’s honour cements the Italian giants’ role as global pioneers both on and off the pitch.
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